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15. Constantly A/B test your signup forms
A/B testing is the cornerstone of email collection . Test different versions of your headline and call to action to get the maximum number of signups.

For example, you might A/B test the wording of your call to action.

Constantly A/B test your signup forms

A/B test the colors you use, the style apparel company database of your Hello Bar, the headline, and anything else that might impact conversion. That way, you know you're sending the right message to the right consumers.

Don’t stop after one test. Maybe you’ll come up with an even better CTA or headline. Test it against the current winner to see how it performs. Hello Bar lets you automatically A/B test different models. It also gives you a statistically significant “winner , ” so you don’t have to comb through mountains of data.

16. Create email campaigns to reach all new subscribers to your email list
Collecting email addresses is not the end of the story. Once you have collected your target audience's email addresses, you need to engage them with content.

Think of it as a second date. If you are no longer charming, funny, witty, warm, and kind, your partner will likely decline a third date.

Email drip campaigns set you up for success from the start. You have a series of emails that you want to send to new subscribers on a regular basis, such as once a week. After that series, you can “release” your subscribers to a new drip campaign that will nurture them throughout the funnel.

Automating your email campaigns makes them even more indispensable. After all, you have more to do for your business than write emails all day.

17. Optimize registration forms for mobile users
Optimizing registration forms for mobile users is key to effectively collecting email addresses.

Did you know that around 96.3% of users worldwide access the internet via mobile phones, and 94% do so via smartphones? That's a huge audience!

Mobile phones

Image via Statista

If your forms are mobile-friendly, people will easily sign up for your email list on the go. A great mobile experience makes it easy for users to sign up for your email list, increasing conversion rates.

Just make sure your forms load quickly and are easy to use.

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Collecting email addresses from different visitors
The average website conversion rate across all industries is 2.6% and 2.5-3% for eCommerce businesses. With email address collection strategies, you can collect email addresses from different website visitors to grow your email list and increase conversions.

Here's how:

Social Media Followers
Social media followers come to your site from your social media accounts. You can collect their email addresses using:

Social media posts with links to registration forms
Exclusive content is offered in exchange for their email.
Competitions and giveaways
Collecting their email addresses will help you engage with them more closely and turn them into repeat customers.

Participants of the event
Event attendees are website visitors who visit your site for a specific event, such as a webinar or sale. Collecting their email addresses allows you to keep them informed about future events and offers.

Consider using:

Event Registration Forms
Follow-up emails
Exclusive content such as event recordings
Surveys and feedback forms
Visitors by recommendation
Referral visitors come to your site because you were recommended by another site, a colleague, or an influencer. When your existing subscribers or customers recommend a friend via email or pop-up, those people receive a special email with a discount code for signing up.

Usage:

Guest Post Links
Influencer Promotion
Registration in the referral program
Special landing pages
Collecting email addresses from referrals is important because they already trust the referral and are one step away from becoming repeat customers.

Window buyers
Storefront visitors are those who first visit your site without purchasing anything. Collecting their email addresses allows you to stay in touch with them and encourage them to return and make a purchase.

Consider using:

Subscription pop-ups
On-site notification
Bargain Hunters
Bargain hunters are website visitors who are looking for the best deals. They may visit your site after clicking on an ad or checking out other stores.

You can use:

Pop-up windows with discounts
Spin and Win Campaigns
Personalized landing pages with special offers
Product availability updates
Distribution of products
Getting the email addresses of bargain hunters will help you send them special offers and convert them into customers.

Best Tools for Collecting Email Addresses
Email collection tools help you collect email addresses from your website or social media. According to the previously cited Statista report, 58% of businesses use these tools with automation as they generate 30 times more revenue per person than regular email campaigns.