Speed ​​up loading time

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Pro Tip: We really like it when a site's blog has a dedicated search feature, so we can easily browse the blog for relevant content.

If your pages are loading slowly, there are a few things you can do to speed them up.

First , take a look at the images you upload to your site. Hi-res images and large files slow down page loading.

Image resolution for the web is typically around 72 pixels per inch, and image sizes range from 800 to 1200 pixels.

You can also reduce page load time at&t email list by minimizing the number of elements on the page. The more elements (images, gifs, videos, etc.) the more http requests your site has to make, which slows down your pages.

Another way to speed up loading times and reduce bounce rates is to use browser caching. This increases the speed of your site by storing some resources on users' devices.

4. Use clear calls to action
Take a look at Netflix’s landing page. The notice that its CTA is big, red, and centered. It doesn’t say “ Click here,” “ G o,” or even “ Start your free trial.” It tells you exactly what you’re going to do: W watch Netflix free for 30 days.

If people know exactly what you want them to do, they are more likely to stay on your site and take the desired step . This correct use of CTA will lead to lower bounce rates and higher conversion rates.

5. Use compelling visuals
Reading countless pages of text can be quite boring, even for avid readers. Now imagine a potential client reading blocks of text on a busy morning or after a long, tiring day.

We know that they may not make it in time, which will lead to a higher bounce rate.

Break up large blocks of text by adding compelling visuals. This can grab readers' attention and encourage them to stay on your site longer.

High-quality images, infographics, and videos not only break up the monotony of text, but also engage visitors by providing visual explanations and entertainment.

However, don't just use visuals. They should be relevant to what you're discussing and resonate with your audience.

In the example below, Salesforce uses interactive infographics to visually explain complex business decisions.

Salesforce Infographic

Image via Salesforce

6. Improve your internal link structure
Did you know that internal links are not only good for SEO lead generation , but they can also reduce your site's bounce rate? They guide both search engine crawlers and site visitors around your site, helping them find relevant content.

The more your visitors find useful content, the more likely they are to stay on your site longer. This is good news for your engagement, bounce rate, and lead generation efforts .

However, too many links or irrelevant links can overwhelm users and actually increase your bounce rate.

So limit your links and only link to pages that are truly relevant to the topic of the current page. For example, a blog post about mold prevention could link to posts about mold removal and testing.

7. Use exit pop-ups to your advantage
Exit Intent popups are triggered when a user is about to leave your site. You can use them to grab the visitor's attention one last time and encourage them to stay or take a specific action.

All you need to do is trigger the exit popup at the right moment. Too early and you risk annoying them and increasing your site’s bounce rate. Keep the design simple and visually appealing, like this exit popup design from Omsom.

Omsom Exit Popup

Image via OmSom

Here are some tips for customizing your exit intent popup :

Offer a discount or special offer to encourage the user to make a purchase.
Provide access to exclusive content, such as an email newsletter, ebook, or webinar.
Ask them to tell you why they are leaving or how you can improve your work.
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