What is email marketing?

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The number of emails sent every day has been steadily increasing since 2017. We currently estimate the number of emails sent and received at 361.6 billion worldwide. This number is expected to grow to nearly 400 billion by 2026.

Obviously, the competition is tough out there. Be sure to make your email marketing campaign stand out, whether through effective email copywriting or valuable content.

13. Email marketing has a higher click-through rate than social media
When it comes to digital advertising, email marketing has become an effective channel. The average click-through rate for an email newsletter is 2.3% . Meanwhile, a social media platform like Facebook has a click-through rate of 1.51% .

This simply means that you have a better chance of converting your audience with promotional offers if you reach out to them via email rather than if you post on social media.

14. 47% of Recipients Will Open Their Emails Based on the Subject Line Alone
The value of your email subject lines cannot be underestimated. They determine whether your recipients will open your emails or ignore them. Write catchy subject lines to grab their attention instantly.

15. About 55% of emails are opened and read on mobile devices
If you're not optimizing your emails for mobile, you're likely losing customers. Mobile devices like smartphones and tablets have made it incredibly easy for users to check their inboxes betting email list while on the go.

This trend is likely to continue over time. 67% of Gen Zers say they primarily use email on their smartphones.

Emails on mobile devices

Image courtesy of Bluecore

16. 69% of users unsubscribe from emails because they receive too many emails
According to a recent study by Constant Contact, about 7 out of 10 subscribers will unsubscribe from email lists if they receive too many emails.

It's important to keep these statistics in mind when sending marketing emails. While you may increase the frequency of your emails in hopes of increasing sales, you may instead be hurting your results.

FAQ

Simply put, email marketing is a digital marketing strategy that involves sending emails to a target audience. These emails are sent to promote products or services, build relationships, and drive sales.

Email marketing covers different types of emails, each serving different purposes. These include:

Promotional emails
Welcome letters
Automated emails
Newsletters
Q2: What are the benefits of email marketing for small businesses?

Email marketing offers many benefits to small businesses, helping them grow and effectively maintain customer relationships.

Here are three major benefits of using email marketing for your small business:

Cost-effective: Email marketing is generally a relatively inexpensive marketing channel compared to traditional channels like TV, print, or direct mail. Some email marketing platforms like Omnisend and Mailchimp even offer a free plan with the necessary features to launch email marketing campaigns without a huge upfront cost.
High ROI : Email marketing campaigns can reach a huge number of recipients at once, maximizing the potential ROI on a single campaign.
Minimal Production Costs : Unlike traditional marketing methods, email marketing does not require printing, postage, or physical materials. This typically reduces overall costs.
Q3 : What are some common mistakes to avoid in email marketing?

While email marketing can be very effective, there are certain mistakes that can undermine its success.

Here are common mistakes to avoid:

Don't segment your audience
Ignoring personalization
Overloading emails with unnecessary information
Neglecting mobile optimization
Failure to Test Your Email Marketing Campaigns
Inconsistent shipping schedule
Use of misleading topics
oversold
Q4: How often should I send marketing emails?

The frequency of sending marketing emails depends on several factors, including your audience, the nature of your business, and the type of content.

In general, we recommend staying on top of your customers’ minds without overwhelming them. Once a week is a great starting point, as this frequency can help you maintain regular contact with your audience without overwhelming them.

Q5: What are the best practices for improving email engagement?

Improving email engagement involves several best practices that will help you capture and retain your audience's interest.

Here are five practices to consider:

Personalize the content of your emails to make them more interesting and personal.
Segment your potential customers by age, gender, location and other demographic factors.
Create high-quality content that is relevant and valuable to your followers.
Optimize your emails for mobile so they look great on all screens and devices.
Write clear calls to action that stand out and encourage action.
Conclusion
From the email marketing statistics we have highlighted, it is clear that this is a powerful way to reach your audience effectively. Don’t miss out on this opportunity.

Tools like Hello Bar can help you collect email addresses from website visitors and maximize your existing traffic.

But remember, the real magic happens with your email content. Engage, entertain, inspire, and educate your audience to increase engagement and drive results. Master these elements, and you’ll turn email marketing into a major growth driver for your business.