Name of the industry authority

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Year or month
Using a year or month to quantify something in your email subject lines can make them more effective.

Consider this question: “Do you want to lose weight?”

The answer may be yes, but there is nothing special about it.

Let's improve: "Do you want to lose X christian churches email list pounds in X months?"

Now we talk. The question quantifies the variables just hinted at in the first question, making it more powerful.

Mentioning Jenny Craig or Robb Wolfe's name can make your subject line much more powerful for leads looking to lose weight. You'll instantly get a reaction, whether positive or negative.

If you see "industry authority name" as a variable in the subject line, you are looking for information about a person whose name is known to everyone.

Reliable source of information
The flip side of an industry authority name is a trusted source. This could be a publication like Everyday Health or an organization like TOPS.

You can use a quote as a starting point or data point.

Registration number
As we mentioned above in the section on month and year variables, quantifying a variable can be extremely powerful. So use the same example as above :

"Do you want to lose X pounds in X months?"

In this example, pounds are a quantitative variable. You are establishing a benchmark against which your audience can measure their progress (or future progress).

Unexpected winner
Who doesn't like to root for the underdog? An unexpected winner is a subject who performs the best in an experiment that goes against the expected results.

For example, you could compare two popular diets in your own experiment, then publish the surprising results. Just tease the answer in the subject line to get people to open the message.

Simple task
What if we told you that you can lose weight while sitting in your favorite chair? It's a simple task. It's easy to imagine.

Simple goal fields tell people that they can achieve what they want without much effort.