Determining the needs of the target audience allows you to:

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Create a product or service that will be in demand:
Why offer something that no one needs? Study your target audience, find out what problems they want to solve, what needs are not met. Offer them exactly what they need and what they are interested in.
Imagine: you conducted a survey and found out that people do not have enough time to cook. Open a ready-made food delivery service!
Have you noticed that many people want to exercise but don’t know where to start? Become a fitness trainer and help them achieve their goals.

Understanding the needs of your target audience is a guarantee italy email list that your product or service will be in demand.
Find your target audience:
You can't sell to everyone all at once. By identifying your target audience, you can focus your marketing efforts on the right people, position your product or service correctly, and use your resources most effectively.
Imagine: you sell children's clothing. Who will you advertise your store to? Young mothers on social networks? Kindergartens and nurseries? Understanding your target audience will help you find the right promotion channels and attract the maximum number of customers.

Build effective communication with clients:
Knowing your target audience will help you speak their language, use images and arguments that they understand, and offer solutions that they are truly interested in. Effective communication is the key to strong relationships with customers. When people understand that you hear them and know their needs, they are more likely to become your regular customers.