Let's now look at some applications that might inspire you.
1. Opening sequence of “Catch Me If You Can”
Steven Spielberg’s “Catch Me If You Can” features an opening sequence that is a classic example of kinetic typography. Created by renowned designer Pablo Ferro, the dynamic animation of the title and credits interacts with the background scenes, establishing the film’s adventurous tone.
2. Apple's carbon neutrality campaign
Apple used kinetic typography in its campaign announcing that all of its products will be carbon neutral by 2030. The fast-paced animation of the text, combined with a hand-drawn animation style, reflects the campaign's core sustainability message.
3. Lyric videos
Lyric videos, where song lyrics are animated, have become twitter data popular on YouTube. These videos showcase the limitless creativity that kinetic typography can offer, with lyrics that move in ways that complement and enhance the music.
How to Create Kinetic Typography
To create kinetic typography, you need motion design software. Additionally, it is essential to understand the principles of typography and how to use text from a graphic design perspective.
Tools and techniques
Animation software : Tools like Adobe After Effects are widely used to create text animations. There are also more affordable options like Linearity Move, which offers templates and advanced animation features.
Typography Design : Learning the fundamentals of typographic design is key. This includes choosing appropriate fonts, pairing fonts, and maintaining a clear visual hierarchy.
Animation techniques : Various techniques can be used, from simple scale and movement animation to more complex effects such as distortions and color changes.
Considerations for text animation
Let's now look at the points that should be highlighted during the creation process.
Alignment with audience and message
It’s important that your text animation resonates with your target audience and communicates your message effectively. For example, fun and colorful animations are ideal for educational videos for children, while more understated and elegant animations may be more appropriate for corporate brands.
Typography selection
Choosing appropriate fonts that reflect the tone and context of the message is important. Experimenting with font pairings and hierarchy can create additional visual interest and improve readability.
Visual Consistency
Maintaining visual consistency throughout your animation is necessary to create a cohesive design. Colors, typography, and motion effects should align with your brand or project guidelines.
Kinetic Typography Templates
Templates available on platforms like Motion Array and Envato Elements can simplify the creation process. Before downloading or purchasing a template, it’s important to check the licensing terms and compatibility with your video editing software.