The following formula is used for calculation:

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install Yandex Metrica counter;
define goals in Yandex Metrica;
connect the Metrica counter to Yandex Direct.
How to get conversion information to determine CPA in Yandex Metrica
To do this, you need to:

go to the “Reports” section, go to “Standard reports” and click on “Conversions”;
in the conversion report, set the filter “Sources” / “Last source” / “Tags”;
select the UTM tag that corresponds to the required level of detail.
Calculating CPA will help you understand what is more profitable: attracting users from contextual advertising or looking for other channels for promotion.

Cost per lead (CPL)
This is a modification of the CPA metric that is applied if the target action chosen was to submit an application or fill out an online form.

The following formula is used for calculation:

CPL = contextual advertising costs / number of leads.

It is only reasonable to consider the cost of attracting a algeria telegram data lead for businesses with expensive goods that are sold in stages. We are talking about the services of lawyers, builders, financial consultants, etc. They need to collect contact information in order to then sell the service.

How to calculate CPL?
To calculate the indicator for contextual advertising in Yandex, you need to look at the data. In Yandex Metrica, they are available in the Conversions report. In Google Analytics, calculated indicators are configured in the same way as in MPA.

Why count?
CPL shows whether the costs of attracting potential buyers are within or exceeding the advertising budget.

Order cost (SRO)
As the name suggests, this metric shows the cost of an order. SROs calculate it to determine how much each order will cost the advertiser. The metric is relevant primarily for online commerce.


CPO = costs of contextual advertising / number of orders received.