Key points for using the house list

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Even if you can create a high-quality house list, you won't be able to enjoy the benefits of your house list if you don't understand how to use it. When using your house list, keep the following four points in mind.



Clarify the purpose of using the house list
It is important to clarify the purpose of hotel email list creating a house list and what it will be used for. The purpose of using a house list varies depending on the company, but it is generally used for customer nurturing or digging up dormant customers.

The approach you should take to potential customers varies depending on your purpose, so if you approach them in an inappropriate way, you may cause the other person to feel uncomfortable or lose the opportunity for communication.







Understand the degree of customer purchasing intent and order probability for your company
It is also important to correctly understand the level of interest and willingness of the potential customers on your house list to purchase your company's products and services. This information will give you hints on how to communicate with them in the most appropriate way.

In addition, formulating an approach method while taking into consideration the aforementioned objectives will lead to a higher success rate. For example, if the objective is nurturing, carefully approaching prospective customers who are interested in your company's products and services to a certain extent may lead to a sale.

On the other hand, if your goal is to rekindle dormant customers, it is better to send out e-mail newsletters or make phone calls to customers who have previously considered your products or services but did not make a purchase, in order to re-appeal to them. This article explains the effectiveness and key points of e-mail newsletters, so please refer to it as well.