Key points for email delivery

[subornaakter20]

Think of email distribution as a way to connect with existing customers and promote your company to potential customers, and think about what you want to communicate as a company.

It is also important to pay attention to the following points when streaming:

Make the subject line easy to read (e.g., include numbers, include benefits for the recipient, include a sense of exclusivity)
Adjust the timing of delivery (e.g., targeting commute times)
Implementing the PDCA cycle through loadrunner protocol list effectiveness measurement



The delivery time of email newsletters is important! To increase the open rate
Did you know that there is an optimal delivery time for email newsletters that can increase the open rate? To increase the open rate, it is important to predict the time when users are likely to be looking at emails and deliver the newsletter accordingly. In this article, we will introduce the optimal delivery time for email newsletters for each user.
Alala Message

Email newsletter distribution: Basic setup
Email newsletters are getting a lot of attention as a marketing tool that is easy to reach users and has high cost performance. For companies who want to start email newsletter distribution, we will explain the basics of how to start email newsletter distribution.
Alala Message


Email newsletter example: What kind of content should be sent?
Now, let’s think about what kind of emails we should send.

First, you can switch from sending written notices to business partners to sending them emails.

Office relocation
press release
Company name change
Next, if you provide products or services for businesses, posting topics related to those products can help raise awareness of your products and promote your company.

release
Version upgrade
campaign
Integration with other products
Also, if your company regularly hosts or participates in events, you might also want to discuss the following topics:

Hosting an event
Speaking at seminars
Participating in exhibitions
Event information email



Checklist for sending email newsletters
Checklist for sending email newsletters

So far we have talked about the benefits and content of email newsletters, but what should you pay attention to when actually sending out an email newsletter?

We will list the points you should check at each step, so please check them before streaming.