Be concise with a text message

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Text email is an email format that is composed only of "text (characters)". Text email, which conveys information only in text, has a small capacity, so its biggest feature is that it can be received in most environments. It can also be used without knowledge, experience, or specialized tools.

However, you cannot insert images or figures, or set decorations such as text and colors. If the content of your newsletter is simple, a text email is effective.



Create sophisticated designs with HTML emails
HTML email refers to email written in the markup marketing list of plumbers language "HTML." Unlike text email, it is possible to insert images and figures, and to set decorations such as text and color, so its major feature is the visual appeal it gives to the reader. Another advantage of HTML email is that it is possible to obtain effectiveness measurements such as the "number of opens" that shows whether the email was opened. On the other hand, the file size is large, and there is an undeniable risk that it will not be displayed correctly depending on the customer's reception environment.

In addition, you will need specialized knowledge of HTML and CSS to create your email newsletter. If you want to create an elaborate email newsletter, HTML email is the best option.

If you would like more information about the different types of email newsletters, you can check out the links below: