How to Get Your First 10 Customers

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Product-Market Fit is a Journey, Not a Destination
Product-market fit isn’t just a milestone you achieve once. Look for signs of product-market fit as your business evolves. Your customer retention will be just as important as customer acquisition in measuring your resonance with the market. Build a product designed for repeat engagement and long-term satisfaction, not just strong early sales growth. And seek honest feedback from customers. They may tell you exactly what you’re missing.

Too often, businesses ask the wrong question about strategy.

They wonder what the right strategy is. But they should ask when the right strategy is.

Your customer acquisition strategy should estonia telegram data evolve over time. What you do to persuade your 1,000th customer to buy will probably not be the same thing that persuaded your 10th customer to buy.

Using the right strategy at the wrong time can stall growth and lead to frustrating plateaus or setbacks.

So what should you prioritize when acquiring your first 10 customers? Your first 100? 1,000? And what are some common mistakes founders should avoid at each level?

In the movie Apollo 13, an argument breaks out onboard the ship. Astronaut Jack Swigert floats over to the other two astronauts and expresses concerns about how the ship’s heat shield will perform on re-entry into Earth’s atmosphere.