These six points can help prepare parties for the future:
Limits: A party must know what it stands for and what it does not stand for. That gives it a profile.
Transparency: Your motivation, “why we do what we do,” must be easily understood.
Clarity: A party needs a clear stance based on a sharp value system.
Attractiveness: Attracting voters has always been more sustainable than chasing them.
Imagination: Basically, a party sells europe rcs data nothing but the future and it needs ONE clear picture of it.
Connectivity: invite people to follow it on all channels.
This is when that magical connection that many have lost is created, and suddenly you no longer have to shout as a brand to be heard. Now all you need to do is whisper, because the audience is now very close, in tune with your values and proactively looking for information about your brand: mutual respect and curiosity arise.
It's worth showing some humility and empathy and sometimes asking yourself whether people would miss us as a brand if we were no longer here tomorrow.
The SRF management deserves credit for recognizing the signs of media change and providing transparent information. Ultimately, however, a license fee-funded broadcaster cannot thin out its programming indefinitely. Otherwise, the Blue Bayou will eventually become a barren body of water. Like the Leutschenbach, for example, before it flows into the Glatt.