You may have heard of inbound marketing in connection with content marketing. The two terms are often used synonymously, but should not be equated. Content marketing is actually a part of the inbound methodology. The goal of content marketing within the inbound methodology is to accompany potential customers through the buyer's journey with suitable content. This encourages them to buy, step by step.
You can find out more about inbound here: Reach more customers with inbound and content marketing
10. Develop a routine
The personas have been developed, the editorial plan is in turkey phone number data place, and the first content has been created and published. Now it's all about developing a routine and regularly using the communication channels you've chosen. Because content marketing isn't a sprint, it's a marathon. Visible success cannot be achieved overnight with content marketing. What's more important is to deliver continuous output and high-quality content in order to gradually build trust in your brand and thus a loyal community. Updating your editorial plan and researching and creating new content should therefore be at the top of your monthly to-do list.
This is where community management comes into play. The work of a content marketer doesn't stop with the publication of the content: questions under your blog articles need to be answered, as do the comments and messages from your followers on social media. Good community management is particularly essential in social media for strengthening customer relationships or winning new customers. But the daily routine also includes the constant analysis and optimization of content pieces.