The Hidden Champion in the Media Mix

Master the art of fan database management together.
Post Reply
asimd23
Posts: 558
Joined: Mon Dec 23, 2024 3:23 am

The Hidden Champion in the Media Mix

Post by asimd23 »

Only the main train station is now hidden behind a huge scaffolding and the Waldmann monument features a stick figure, unmistakably Harald Naegeli. Otherwise, not much new: not even the parking ticket dispensers were resting. Which at least proves that even a virus cannot stop Zurich's city police. Which is somehow comforting.

The Kronenhalle also had a indonesia rcs data hard time with the lockdown. "Closed until further notice" was written in front of the restaurant at the beginning. A few days later the sign was removed, probably out of shame. A Kronenhalle is never closed, even if it is. Just as Paris never goes under. Sometimes historical comparisons are justified, even if they are strange. Incidentally, the guest who made the tasteless Paris comparison was me.

Media planning should be based on the usage behavior of the target group - a lesson that media planners learn in their first hours. Easier said than done. Every day, numerous new channels and technologies emerge that are turning media consumption on its head, and not just among the younger target group. The current crisis is further exacerbating these developments: on the one hand, digital media consumption has increased significantly in general, and on the other hand, it has shifted significantly to moving image channels in particular. Platforms such as Zattoo are reporting a 20 percent increase in the number of hours streamed per month compared to pre-corona times. What impact does this have on publishers, agencies and advertisers?
Post Reply