Companies and brands are not helpless in these turbulent times. Because crises are always opportunities. The Chinese character for crisis consists of two parts: the first part symbolizes "danger" or "risk", the second part stands for "opportunity". And so the aim is not to fight the crisis, but to use the resulting opportunities.
There is no universal recipe for israel rcs data taking advantage of opportunities, because the challenges that brands have to face today are too diverse. In difficult times, people are looking for solutions that will help them better cope with everyday life with home office, kids and everything else. Offers that create real added value.
Many brands have already acted in this way. Telecom providers are offering additional data volumes for free. And SRF is playing more Swiss music to give musicians a helping hand. The examples are varied and follow a logic: they make sense and are therefore relevant.