The challenge is to make this promise tangible from the inside through culture at all contact points. The new owners must deal with the history, focus on the core of the brand and translate it into a modern way. whether the Austrian-Thai financial investors can get involved with Switzerland, understand and implement what the Swiss understand by "luxury with a strong national identity".
The planned repositioning is laos rcs data Globus's only chance of survival. However, the associated brand-centered corporate transformation is by no means a sure-fire success or a quick win. The question is whether the financial investors have the necessary patience, discipline and support from the employees to master this marathon. Who knows, maybe Globus will then become the "most fascinating department store in the world" again.
"The Admeira adventure has cost Swisscom a lot of money and resources"
If there is a winner in this unfortunate affair involving Admeira, it would have to be the publishers' association. Because it has achieved its goal: to bring the advertising joint venture to its knees. The fact that it was possible to ban the SRG from using targeted advertising has significantly weakened the plan. In addition, Ringier, Swisscom and the SRG had underestimated what it would mean to bring together the different corporate cultures - after all, this was a merger of state-run and private companies. But they also underestimated how vitally important it is, despite increasing technological advancement, that the advertising inventory is sold by employees who know the media titles and feel connected to them.