The centre-left parties are demanding more money for the SRG . This is undoubtedly the media-political highlight of the weekend. The reason: a reduction in TV advertising of around 30 million francs per year. According to the "NZZ am Sonntag", the two National Councillors Matthias Aebischer (SP) and Martin Candinas (CVP) who are close to the SRG are pushing for this demand. This is hardly surprising, as the two are immediately on hand with their first aid kit whenever the license-funded broadcaster has any problems. The reason for a possible license increase: "the public service". This is hardly surprising, as these two words are Leutschenbach's all-purpose weapon for getting everything through.
In short: This request is not only brazen, but lebanon rcs data also shows a lack of political sensitivity. There it is again, the old "only the SRG can do journalism" attitude that the new bosses Gilles Marchand and Nathalie Wappler have thankfully avoided in recent months. In an environment in which the publishing houses themselves are struggling with massive drops in advertising and every second advertising franc is going to the American technology multinationals Google and Facebook, there is probably little mercy and understanding for the SRG's problems. Private media providers cannot simply increase their subscription and advertising prices without taking a major business risk. In the run-up to the No-Billag vote, the then media minister Doris Leuthard came up with the catchy slogan "One franc every day for the SRG" and thus won the much-discussed verdict by a landslide. Rightly so, and at the same time it was a signal to those more critical of the SRG that the tiresome discussion about the concession was over for a long time. But yesterday's initiative shows that a word is not always a word. In political terms: Such demands primarily provoke the SRG opponents, who are already quietly considering a halving initiative that would require a significant reduction in the SRG fees.