Why measure sales conversion?

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Measuring sales conversion allows a business to:

Identify problem areas in the sales business process . You can identify the stages of the sales funnel where most potential customers are lost, adjust the business process, and, as a result, increase conversion and revenue.

Optimize work with sales channels . You can compare the efficiency of the customer acquisition channels used and invest more resources in the most effective ones, and, as a result, optimize marketing costs.

Improve customer service . Poor conversion may indicate austria email list quality issues with your products or services, or poor customer service. Conversion analysis will help you identify existing problems and take steps to improve service quality and increase customer satisfaction.What is conversion in online advertising?
Conversion in online advertising (internet marketing) is defined as the percentage of users who interact with online advertising to specific target actions defined by the business. It measures the effectiveness of advertising channels and campaigns and helps determine how successfully the advertising and the selling site engage (convert) users to perform actions important to the business.

Typical examples of target actions in online advertising:

Conversion in online advertising is measured using web analytics services (Google Analytics, Yandex Metrica) when tracking user actions as a result of interaction with advertising and visiting the site.

To record target actions on the website pages, the web analytics service specifies user actions (also called conversions) that need to be tracked. Advertisers can view conversion data to evaluate the effectiveness of advertising campaigns and optimize them.