Anyone who dares to look ahead to developments in digital marketing must be able to distinguish short-lived trends from effective market changes. Which influences have potential? How can measurable increases in efficiency be achieved? With the understanding of a marketer, I looked at the current industry drivers - and identified five key trends that will bring movement to the Swiss digital market in 2019.
No. 1: The machine that can learn
Although it is a topic that everyone is south africa rcs data talking about, only a few people can really understand its significance. Algorithms that can learn will increase the relevance of results. That sounds very helpful and will excite us in the future. But the current starting point for efficient use is still limited. The trend is particularly characterized by the fact that in digital marketing, searches will increasingly be carried out using visual factors, and the product or service will thus experience a completely new presentation.