It was already clear when she was appointed a week ago that Wappler would show leadership skills : she ended the discussion about moving the Bern radio studios to Zurich with one sentence. She became famous seven years ago when, as the newly appointed SRF culture boss, she criticized the Swiss "Tatort" episode "Wishful Thinking" : too many clichés, a bad leading actress and a bumpy story. Girl power of a different kind. There are more pleasant ways to spend your time than fighting against the culture faction.
But now back to the current interview in the NZZaS: Wappler's south korea rcs data statement caused a minor earthquake. Even German and Austrian newspapers reported on it. The "Aargauer Zeitung" is already worried: "Will Wappler's SRF finally become toothless?" But as the SRG constantly preaches in its guidelines, does not mean boredom. Perhaps simply less snideness towards "dissenters", especially from the right-wing camp. The fact that the AZ is already equating the SRF with her name should please Nathalie Wappler. Especially since she is not starting until next spring. Until then, she will continue to lecture on the small difference between opinion and information.
A customer journey must be optimized in a customer-centric manner at all times and in every development step. of relevance, complicated, confusing customer guidance, dismissive wording and incorrect selection of segments are the killer points at which the bounce rate immediately increases. And importantly: a customer journey, if it is to lead to success, is not a purely linear process, but a journey without an end point. After the purchase is always before the next purchase.