Quantitative data is another gold mine that you can use to increase conversions.
First, you can launch heatmap and user session software like HotJar and Crazy Egg .
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These tools will show you how users interact with your pages.
For example, I have two “Helpful Resources” in the sidebar of my blog. According to my heatmap data, the vast majority of people completely ignore them.
Heatmap data
So if I want to increase conversions on my blog morocco mobile database posts, I’d want to test different resources in my sidebars… or remove them altogether.
You can also use the survey tool to poll your users about why they landed on a certain page.
For example, HubSpot asks multiple-choice questions to better understand what your visitors want to achieve.
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Collecting qualitative data
Quantitative data is good, everything is good.
But if you want to fully understand why people don’t convert, you also need qualitative data.