Video Search Better video search with large thumbnails that let you play videos without leaving Bing A list of videos with small thumbnails that redirect to the video location. Usually prefer videos on YouTube over other platforms.
Shopping Tips Not as powerful as Google Better shopping suggestions than Bing. Google can return products online at the best prices from various websites
Function Not as many core features as Google Same functionality as Bing, but with added features like flights, books, academic literature, and finance
Index Page There are no official figures, but estimates range from 8-14 billion Over 100,000,000 GB in size, containing hundreds of billions of web pages
Keywords Optimize exact match keywords in meta chile mobile database tags and content Smart enough to understand intent and rank pages for desired keywords
Mobile Index No plans to adopt mobile-first indexing Adopt a mobile-first indexing strategy
Image SEO Outperform Google Search with higher quality images. More filtering options to search by color, image size and type More images to view than Microsoft Bing
Local search results Slightly wider radius Prioritize physical location when displaying recommendations and local search results
Ranking Factors E-A-T
Keywords
Search Intent
Page Speed
Place
Mobile availability
Relevance
Quality and reputation
Relevance
User Engagement
Page Loading Time
Fresh
Place
Backlinks
Bing lags behind Google in how it evaluates link power. When Google crawls all the content on your site, Bing removes pages from its index that don’t have enough link value to rank in search results. Therefore, you need at least one backlink for a page to rank on Bing.