I first came across this advice in a study HubSpot and Outbrain did a few years ago…
In this study, they analyzed 3.3 million headlines . They found that brackets outperformed headlines without brackets by 33%:
Titles with brackets
In fact, this little strategy works so well that I tend to include morocco mobile database brackets in most of my titles:
Here are some examples of brackets and parentheses that you can use:
2018
[Infographic]
New data
[Report]
Case Study
Proof Technique
Use numbers not just on list posts
The data from multiple sources including BuzzSumo is clear: digital improves CTR.
The best part?
You can use numbers in your titles…even if your content isn’t a list post.
For example, last year I published this case study:
Titles with numbers
As you can see, I included not one, but two numbers in the title.
Don’t forget to optimize your description
Yes, the description tag no longer directly helps SEO. Nevertheless, I have found that an optimized description can significantly increase your CTR.
What’s unique about Google Trends is its ability to recommend related keywords that are currently gaining popularity.