Titles with parentheses
Posted: Sun Feb 09, 2025 6:57 am
I first came across this advice in a study HubSpot and Outbrain did a few years ago…
In this study, they analyzed 3.3 million headlines . They found that brackets outperformed headlines without brackets by 33%:
Titles with brackets
In fact, this little strategy works so well that I tend to include morocco mobile database brackets in most of my titles:
Here are some examples of brackets and parentheses that you can use:
2018
[Infographic]
New data
[Report]
Case Study
Proof Technique
Use numbers not just on list posts
The data from multiple sources including BuzzSumo is clear: digital improves CTR.
The best part?
You can use numbers in your titles…even if your content isn’t a list post.
For example, last year I published this case study:
Titles with numbers
As you can see, I included not one, but two numbers in the title.
Don’t forget to optimize your description
Yes, the description tag no longer directly helps SEO. Nevertheless, I have found that an optimized description can significantly increase your CTR.
What’s unique about Google Trends is its ability to recommend related keywords that are currently gaining popularity.
In this study, they analyzed 3.3 million headlines . They found that brackets outperformed headlines without brackets by 33%:
Titles with brackets
In fact, this little strategy works so well that I tend to include morocco mobile database brackets in most of my titles:
Here are some examples of brackets and parentheses that you can use:
2018
[Infographic]
New data
[Report]
Case Study
Proof Technique
Use numbers not just on list posts
The data from multiple sources including BuzzSumo is clear: digital improves CTR.
The best part?
You can use numbers in your titles…even if your content isn’t a list post.
For example, last year I published this case study:
Titles with numbers
As you can see, I included not one, but two numbers in the title.
Don’t forget to optimize your description
Yes, the description tag no longer directly helps SEO. Nevertheless, I have found that an optimized description can significantly increase your CTR.
What’s unique about Google Trends is its ability to recommend related keywords that are currently gaining popularity.