SEO vs. SEM – Sections
This way, Google can treat the content under each H3 as a mini webpage and rank it accordingly.
Double Down on Long-Form Content
The downside of long-form content is that sometimes you might be outranked by another page with more focused content.
For example, let’s say you have a section on your page about writing blog post introductions.
Google may treat page sections like entire pages romania mobile database on a given topic
Another post where someone has a whole page dedicated to blog post descriptions. In some cases, Google will rank that entire page about blog post descriptions above you. That’s because your competitor’s page is 100% about that topic. For Google, that page is a better user experience for people who want to write a good blog post.
But that’s about to change. Now, Google can parse a long piece of content into 5, 10, or even 100 separate paragraphs. Each of these has a good chance of ranking in Google.
Yes, long-form content already has a ranking advantage in the SERPs.
Average content word count of the top 10 results is evenly distributed
And long content can generate more backlinks and shares.
Long form content generates more backlink than short blog posts
You can fully expect long-form content to be even better for SEO in 2021.