Find common subtitles
Most pages break down the topic into subtopics with subheadings. These features give you a quick idea of what searchers are looking for, especially if you notice the same or similar subheadings on multiple pages.
For example, if we examine the subheadings of the other on-page SEO guides, we see that each has a definition.
What is on-page SEO
Considering that all of the relevant top-ranking pages include this, it’s reasonable to conclude that this is something searchers want to know. Google likely knows that pages that cover this content will result in higher user satisfaction than those that don’t, and therefore chooses to rank them higher.
We can use the free On Page report in ghana mobile database the Ahrefs SEO Toolbar to see the content of the top-ranking pages for inspiration.
Find subtopics within keywords
According to research, the top-ranking web pages have an average of nearly 1,000 other related keywords ranked in the top 10.
Many of these keywords will be other ways of searching for the same thing. For example, if we plug the top-ranking page for “best golf club sets” into Ahrefs’ Keywords Explorer and then check the organic keywords report, we’ll see that it also ranks for the following keywords.