For new marketing directors

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Review sites and marketplaces are another tool for implementing a content marketing strategy. Here, customers share their experience of using products. Reviews on review sites, and for product businesses - on marketplaces, serve as an important tool for building trust in the brand.

Among the review sites, we can highlight such jordan mobile database platforms as Otzovik, IRecommend, Flamp, Yandex.Reviews, and Google My Business. To work successfully with these tools, encourage customers to leave reviews by providing bonuses or discounts for honest comments. Use positive reviews in advertising campaigns or on the company's website. Respond promptly to negative reviews, offering solutions to problems and demonstrating your customer focus. Answer buyers' questions directly on the marketplaces to increase trust and improve conversion.

In this article, I will not dwell separately on such a tool as video hosting, but we should not forget about the possibilities of content marketing on this type of platform. the coordination between marketing and sales is a major challenge. These two areas are often viewed as parallel worlds, with each focused on their own tasks and goals. This division leads to conflicts and reduces efficiency. However, with the right approach, marketing and sales can become inseparable friends or even part of a single system.