The Relationship Between SEO and Social Media

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Originally, social media had a direct influence on web search results. Today, Bing acknowledges that social signals can be used to modify search results. However, Google crawls social media as if it were a regular website.

In other words, for Google, social media doesn’t have a direct impact on organic ranking. Yet, it does influence it indirectly. This mainly occurs because social media can boost a site’s credibility and drive traffic to it.

Moreover, in 2018, Hootsuite conducted a russia mobile database study that showed a positive correlation between a company’s engagement and interactions on social media and its ranking in search results.

In this regard, social signals, such as user engagement with a post, can impact its ranking. Backlinks and the amount of web traffic generated also contribute to website ranking—though indirectly.

To achieve this, it’s important to produce quality content that users want to share or that attracts their attention enough to drive them to your website. Even Google acknowledges this in its guidelines for creating SEO content. Additionally, a profile’s account should be optimized.

In other words, relying solely on the algorithm isn’t enough. When results are the goal, Social Media SEO is essential.