Landing page vs Home page

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Comparison Between a Home Page and a Landing Page – Source: SEO Guru Atlanta
On the one hand, the Home Page (or homepage) is usually the first page you see when you enter a business’s website. It typically has a menu with links to different sections. It serves to provide general information about a business, showcase all its products and services, tell its story, among other things. It is, therefore, a page with multiple navigation sections, goals, and content.

On the other hand, a Landing Page is created to belarus mobile database promote a specific product or service or to have the user perform a specific action. It aims to meet a specific need of the user and not all the needs a Home Page visitor might have. This implies that its design is simpler. After all, if it had many links, resources, sections, and content, the potential customer could get lost among so many options and not perform the target action.

Essential Elements of an Effective Landing Page
In Landing Pages, less is more. Or not. Really, it depends on the type of action you want the visitor to perform, the offered product, and the target audience, among other factors. In any case, there are a series of key elements that cannot be missing in a Landing Page… And you’ll learn about them if you keep reading a little more (don’t give up: having your own Landing Page is worth it).