Continuously test your email campaigns
Tired of hearing us say it? Testing is a key feature to ensure your email campaigns work. For example, we recommend A/B testing Hello Bar pop-ups to fine-tune your creative.
You can do the same with your email campaigns. Slightly tweak each email (such as the subject line) and send two variations, each to half of your subscribers. Which one gets more opens? More clicks? This data can help you create better campaigns in the future.
Collect and analyze feedback from your recipients and refine your drip campaigns. Regularly solicit information through surveys, polls, or direct responses to understand what resonates with your audience and what doesn't.
Using this feedback, you can adjust your messaging, content, and strategies to better align with customer expectations and preferences. Continuously integrating insights from your audience increases the effectiveness of your campaigns, improves engagement, and leads to better results over time.
Types of Emails in Drip Campaigns: Ideas and Examples
Types of Emails in Drip Campaigns: Ideas and Examples
Believe it or not, there are several types of email drip campaigns to choose from. It’s possible that you’re using a version of all of them at any given time, which is why we recommend marketing automation above.
Let's look at some of the most important reasons and circumstances for setting up drip campaigns.
Welcome Drip emails
When someone first subscribes to your email list, you want to make a good impression. This is the time to impress your leads so they get excited whenever your name appears in their inbox.
We know – easier said than done.
We recommend using a welcome email sequence to briefly introduce your brand, provide a coupon right from the start, and share a valuable tip or strategy. Hit all the high notes to show that your brand is generous and not just about the sale.
Continue to provide the same value throughout your welcome campaign. Then, you can move your overseas chinese in worldwide data subscribers into another drip sequence like the one below.
Informational/educational emails
Consumers are truly hungry for information. We live in a DIY culture, right? People want to know how to do things themselves. They also love statistics, facts, and trivia.
Think of an informational or educational campaign this way: You want your subscribers to have the most interesting information to share at their next dinner party. Make them the smartest people in the room.
Take another look at the questions you receive from existing customers. You can also leverage your blog and social comments.
We like to run Quora searches. Find questions that generate high levels of engagement in your industry. Create your own article on that topic and then send it to your email subscribers. You could even write a really long piece, break it up into parts, and incorporate each part into your drop. This would create a conversational and cohesive flow.