Example of a "People also search for" box

[kexej28769@nongnue]

When at the top of the “Related Searches” list, it’s easy for us to see what kind of distinction Google is trying to make between these SERP features. One can take you down several fundamentally interconnected rabbit holes (PASF). The other can help you refine or expand your current query (“Related Search”).


That brings us to today and what you're really here benin number data for — in mid-February, Google started returning desktop "People Also Search" results that look like this:

Updated "People also search the box"
Here, thumbnail images have been dropped, and related titles are now linked to an organic result. The titles also now appear to be a mix of the original PASF and “search related to.”

In our example above for the query [munchkin cat] , "napoleon cat," "skookum cat," and "dwarf calico cat," are definitely like OG PASF suggestions, while the other three are similar to what you'll find at the bottom of the SERP. This is likely because the PASF box, linked to organic results, returns titles that are relevant to the URL and not the query.

You need to do a little pogo sticking to get this new version of “People Also Search” to appear. The only way you’ll see it in action is to click on an organic search result and then go back to the SERP. It’s like saying, “Didn’t find what you were looking for? Try these instead.”