A screenshot from Saffola’s Beat the crave promotional

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The latter promoted Suffola’s new active slimming drink. video. Source: WAT ConsultAdidas – tackling audiences’ issuesThe sportswear brand, Adidas, used WhatsApp as a part of its new shoe promotion campaign. The brand decided to focus on a narrow audience – amateur football players – and help them tackle their specific issue.Football teams fairly often experience troubles with stuff.

Some players may drop out at the last minute before a match, and morocco telegram data there might be no replacement. Adidas offered to find a substitute through WhatsApp. All you need to do is send a message to a WhatsApp hotline and share essential information about the match. In return, Adidas will send a top-notch football player to your game.Although the campaign only lasted for six days and targeted a specific audience, it has delivered impressive results.

In particular, Adidas got a lot of buzz in football media, retail websites, blogs, and so on.A conversation on WhatsApp with an Adidas representative. Source: MediumSome of these examples are simple yet effective, while others are difficult to recreate. However, they illustrate the main rules of successful marketing: listen to your audience and know their needs, provide value, and be creative.