The importance of call-to-action phrases in digital marketing cannot be underestimated. These phrases are crucial in turning website visitors into leads and customers .
A potential customer has connected with your business in some way, such as signing up for your email list. On the other hand, a customer has gone a step further and purchased and invested in your product or service.
While website traffic and engagement are great, conversions are what really drives success on your customer journey. That’s why you need to think carefully about your call-to-action phrases.
Call to action statistics and interesting facts
Before we discuss tips and strategies, let's explore a few call-to-action facts and statistics that show how important CTAs have become:
Adding CTAs to videos can improve click-through rates by an incredible 380% .
Personalizing CTAs can increase their performance by 202% compared to basic CTAs.
Calls to action with more white space and less visual clutter can increase conversion rates by up to 232% .
Including an arrow to the CTA button can increase click-through rates by 20% .
Considering these facts, how do you choose the best call to action phrases for your content?
What does a call to action mean?
A CTA, or call to action, refers to a prompt or instruction that aims to elicit an immediate response or encourage rcs database immediate action from the audience.
Calls to action are typically used in sales and marketing to guide users to take an action that is beneficial to the business.
This could be signing up for your email list, purchasing a product, or following you on social media.
In most cases, a CTA comes as text on a button. This way, it draws attention to itself and incorporates anchor text into the link.