Top Referring Keywords

[kexej28769@nongnue]

This is a bit of an oversight, and it's a modern concept. Often times we optimize our page for one set of keywords, but the traffic coming to it is for another set of keywords. But what's really powerful is that when people type their words into the search box and they see those same words in the title tags, it increases your click-through rate.

For example, I went into analytics here at Moz and I saw Followerwonk . The top keywords I see in Google Search Console are “Twitter search,” “search Twitter bios,” and “Twitter analytics.” What are these people or people searching for before they click on Followerwonk’s listing in Google?

So using that information, I can write a title tag like “ cambodia number data Twitter Bios with Followerwonk, Twitter Analytics Tool.” That’s a great title tag. I’m proud of it. But you can see that it hits all of my big keywords that people are using. So when I type “Twitter analytics” in the search box and I see “Twitter Analytics Tool,” I’m more likely to click on it.

So I've written about this before , but it's very important to optimize your page, not just for the traffic you're trying to get, but the traffic you're actually getting. When you can marry the two, you can be strong in all aspects.

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