Design exit-intent pop-ups that match your website's style
Exit intent pop-ups should grab your viewers' attention, but they need to be consistent with your website's branding, otherwise people will wonder if they accidentally clicked on someone else's page.
That's never good.
Try to connect the design of your exit-intent popup to the rest of your website using at least one feature. This could be color, unique and effective font choice, imagery, and logo design , or something else entirely.
3. When using images in the output intent pop-ups, select High-quality professional photos
We’ll talk about using the Hello Bar to insert images into exit intent pop-ups later, but first we want to impress upon you the importance of quality . A poorly composed, low-resolution photo will turn off visitors, no matter how impressive your copywriting.
Stock photos work well. If you have a professional photographer in your business, ask them to capture a few images for use on your website. Either way, make sure they are clear, relevant to the pop-up offer, and pleasing to the eye.
4. Use effective words in exit intent pop-up headlines
Words matter. In fact, they can mean the difference between a conversion and a miss.
Look at these two headlines:
Sign up for our mailing list and get free access to our next webinar.
Find your spot in our next webinar and join our extremely popular email newsletter.
See the difference? In the second headline, we used unusual verbs and adjectives to create excitement and describe why the visitor will benefit from registering.
5. Use the right copywriting techniques
Brush up on copywriting tips and best practices if you want exit-intent pop-ups to convert visitors. As we said, words matter, and you want your visitors to feel compelled to take action.
Persuasion is the name of the game. You have to paint an irresistible picture for your audience so they don't want to click.
Let's look at some examples of exit popups. Here's a bland, fairly generic exit intent popup.
Use the right copywriting techniques
We can change something by using only our best copywriting tricks. Let's see ios database how this transforms exit intent .
Use the right copywriting techniques
Which one is more appealing?
We didn't add an image, change the colors, or adjust the fonts. We just changed the copy.
As we said, words matter.
Using the pop-up in the example above, we could improve it even more by focusing on the call to action. That's the orange button that people click to sign up.
The one call-to-action phrase you choose can have a huge impact on conversions. A bland or irrelevant CTAs will only irritate your visitors.
Let's add a strong verb to the output intent and see what it looks like.