This is where a blog, social

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Let’s look at an example of what digital marketing content might look like throughout the buyer’s journey. In this example, we’re looking at a waterproof jacket.

In the awareness stage, your buyer will have a trigger – maybe an upcoming hiking vacation that makes them say “I need a waterproof jacket!”

But what kind of fabric should I use? How strong should hungary number data it be? Which jackets will provide the best protection from the harsh mountain winds? How much should I spend?
A media post, or video comes in, walking your buyer through these questions and educating them on what they need. The purpose of this content is to move your prospect to the next step of their buying journey by understanding their problem, answering their questions, and motivating them to learn more about your brand through a targeted call to action.

In the consideration stage, your conversion ad should focus on showcasing the product's features (Gore-Tex fibers, breathable lining, hood that fits over a helmet) and their benefits (stays dry even in torrential rain, keeps you warm without sweating, wears over a bike helmet to keep you dry and safe.)

Consideration content can include comparison posts (“Brand X vs. Brand Y – which is better?”), case studies, and in-depth reviews. The purpose of this content is to showcase the value of your specific product. It also helps add an element of social proof, which can be crucial in influencing conversions.