A webinar is a live or pre-recorded video that teaches your audience something valuable. Generally, marketers start webinars as live events , then post the recorded versions on their sites or use them as lead magnets.
During the webinar, you teach your audience something valuable and at the end, you provide a coupon code or other incentive to gain leads.
Just as compelling imagery can make visitors stop and look at your content again, strong verbs and other words can also grab visitors' attention.
Strong verbs are also best for CTAs because they encourage your visitors to take action.
Consider these two calls to action:
Increase your leads with these strategies.
Get more leads with these strategies.
Which is stronger and more concise? The first one, right?
“Boost” is a strong verb. It is specific and compelling.
12. Use the right landing page conversion techniques
A landing page is a separate page on your website that serves a specific purpose. In many cases, it is designed self employed database to convert potential customers into leads or prospects into customers.
An example of a landing page is an email opt-in page. It has one purpose: To get people to sign up for your email list.
However, landing pages don't work if they don't offer a compelling reason to stay.
Experiment with different headlines, graphics, and calls to action. Make sure you provide enough information to convince someone to convert. Anything more is overkill.
Consider using a tool like Crazy Egg to track movement on your landing pages. If you know where your visitors are looking and what patterns they follow on the page, you will know where to place key elements.