There is a high probability that your money will be spent on impressions and clicks on garbage sites and you will not receive sales or applications.
If you are serious about advertising your business, you have two options: learn how to set it up correctly yourself, or hire a specialist.
2.
No matter how much "directologists", agencies, or Yandex managers try to convince you, home owner data Yandex Direct is not suitable for everyone. There are no secrets or special settings that would help every advertiser set up advertising so that it would definitely pay off.
There are the problems that I listed above (and this list is not even complete). There is a lot of competition, particularly from large businesses with huge budgets.
All this leads to the fact that Yandex Direct is just one of the advertising tools that you don’t need to get hung up on. Many people get good results there, but it’s not a fact that it will suit you too.
Yandex Direct is not suitable for everyone
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