When did it arise?

[sumonasumonakha.t]

The activity known as exchange or barter in past civilizations gave a first notion of what the market is.

However, it was during the industrial revolution and its consequences, such as capitalism and mass production, that the appropriate scenarios for what we call marketing began to emerge.

In 1914, the first formal research on marketing was published by Lewis Wild, a member of the American Economic Association.

Thus, this term comes from the time of the First World War, contrary to what many think when relating it only to the 21st century.

Decades later, in 1936, the Journal of Marketing emerged , a kind of journal for marketing professionals, investor data published by the American Marketing Association (AMA), which remains in force today.

It was this same association that in 1960 first defined marketing as " the performance of business activities that direct the flow of goods and services from the producer to the consumer or user."

And in this year the concept of the 4Ps of Marketing by Jerome McCarthy also emerged.