A/B test different CTAs to make sure you’re using the perfect copy, offer, and CTA. Hello Bar not only lets you A/B test your CRO efforts, but it also automatically tells you which version performed better.
Once you create a campaign, you'll be able to A/B test versions of your offer and call to action. Hello Bar will take care of the rest.
Watch this video to understand how A/B testing works with Hello Bar.
@ Hi Bar A/B testing
There's no need to sift through ridiculous amounts of data.
Use exit intent pop-ups
Of all the different types of CTA , exit-intent pop-ups often work best. They are designed to bring back visitors who are about to click away.
Many website visitors leave a website after visiting a single page without exploring further, representing lost opportunities for lead generation.
This means you have to work hard to retain visitors.
When a user tries to close a browser or browser tab, a pop-up window appears with the intent to close. You've probably experienced hundreds of them.
Your mouse cursor will move towards the familiar X, but a pop-up will appear on your screen, offering you a discount on an upcoming purchase, a free download, or some other incentive to stick around.
Why yes? pop-ups with the intention of terminating work? Because they grab the user's attention. It's hard fantuan database to miss a sudden change in screen content.
They work especially well on blogs, as blog posts often include a CTA at the end. If you’ve written a 4,000-word article, you can guarantee that a large portion of your traffic won’t read all the way to the end.
A pop-up window ensures that your call to action is seen by everyone.
You can add an exit intent popup with Hello Bar . It's quick and easy to set up, and you won't have to worry about losing potential customers.
You can set controls and decide how long after a visitor enters your website the pop-up will appear.
Hello Bar exit intent popups
Image via Hello, Bar
We’ve already talked about lead magnets, but they deserve another mention. Lead magnets turn an offer into a motivated offer .
Imagine you are visiting a website for the very first time. There is a registration form on the sidebar of the website that requires your email address. That's it.
Then scroll down the page and you’ll see a call to action. The site still requires your email address, but now offers a free case study to help you solve a problem you already have.
You may have ignored the first request, but now you want a case study. That's exactly how an incentive sign-up can work on your website.
One easy way to encourage people to sign up for your newsletter is to mention what they'll get out of it. Is it access to the latest content, exclusive offers, or something else?
Clearly state the benefits of signing up to gain more subscribers. Check out the example newsletter signup form below where the company clearly states the benefits. A 10% discount on their next purchase will further sweeten the deal and encourage hesitant website visitors to sign up for the company’s newsletter.