I didn't just ask about problems.

[kexej28769@nongnue]

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Video transcription
How are you, Moz fans? My name is Heather Fazik. I میں ڈسکوریبلٹی گروپ کا ڈائریکٹر ہوں۔VML. ہم کنساس سٹی میں ہیں۔ عالمی اشتہاری ایجنسی کا ہیڈکوارٹر نقشے کے عین وسط میں ہے۔

Today we’re going to talk about assessing the maturity of your SEO client. I don’t mean emotional maturity. I mean maturity as it relates to the SEO capabilities, their ability to do the job, as well uruguay number data the maturity of their organizational search program. Now a lot of times when a client signs a contract with us, we assume that they’re knowledgeable, they’re motivated, they’ve been bought into doing search work.

So we throw all these recommendations into their laps, and we’re moving full speed ahead. But then we’re surprised when we start hitting blockers and the work doesn’t flow. I actually surveyed over 140 of my colleagues in the search industry, and they reported running into blockers, like low priority and buy-in for work, limited technical resources for developers or budgets for copywriters, low advocacy, high turnover, and a lot of different things that get in the way.

I asked about solutions, and one of the tools that came out of that was the ability to assess client maturity. So the purpose of a maturity model is to assess an organization's ability to continuously grow in practice. The point is, it's about understanding where they stand today, where they want to go, and what steps they're going to take to get there.

SEO capabilities matrix