But you also want to let your readers know that they have a choice. This is especially important in comparative style articles.
For example, in an article about A/B testing, David Zheng on the Crazy Egg blog compares various A/B testing tools, including Google Analytics, Optimizely, and Unbounce .
Crazy Egg is saving itself for last, though.
This article is about the Crazy Egg competition. That's crazy, right?
Not really. It shows that you're not afraid of comparison. Plus, it's generous to the reader because they get help with comparison shopping.
10. Make the copy visually beautiful
Your content needs to engage readers. If it's not aesthetically beautiful, it will turn off your audience instead.
This Sanrio pop-up is an example of great copy. It is visually appealing because it uses viber database bright colors that grab attention. The text is clear and easy to read, making the message stand out. The overall design is fun and attractive, and the reader can't help but stare at it.
Sanrio visually appealing copy
Image via Sanrio
Let's take our example from above and show how you can overdo it with a sales copy.
Have a purpose behind everything you write in your sales copy
In this example, we’ve completely overwhelmed the reader. The first three sentences don’t convey anything valuable—they’re standard, vague examples of sales copy.
Resist the urge to do this. Stick to one incentive and one offer in your Hello Bars. This applies to landing pages, opt-in pages, and sales pages as well.