Adidas Weaknesses

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Adidas strengths
Strong Brand Image: Adidas is a renowned global brand known for its quality and innovative products in the sports industry;
Wide range: Adidas offers various sportswear, shoes and accessories that match multiple sports and fashion trends;
Technological advancements: The company invests heavily in research and development to integrate the latest technologies into its products, improving performance and comfort;
Sponsorship Agreements: Adidas has strategic partnerships with sports teams, leagues and individual athletes, providing extensive exposure and brand visibility.



Over-reliance on footwear: While Adidas has expanded its product portfolio, it is still heavily dependent on truemoney data footwear sales, which can make the company vulnerable to market fluctuations;
Limited market share in emerging markets: Adidas faces challenges in penetrating emerging markets where local competitors often dominate, limiting growth potential;
Supply Chain Management: Adidas' complex global supply chain presents challenges in ensuring on-time delivery, mitigating risk and maintaining sustainable practices;
Premium Pricing: Some consumers perceive Adidas products as expensive, which could hinder market share among price-sensitive customers.