Creating a Google Search Ads Campaign

[tmonower111]

I will explain how to create a Google search ad campaign. First, what is a Google ad?

Account: Account information, payment information, etc.
Campaign: budget setting, delivery schedule, region, publication method, targeting, devices, etc.
Ad Group: Ad creative, keywords, etc.
It consists of the above three things :



Each account contains campaigns, and each campaign contains ad groups, and logging in and registering payment information are done on a per-account basis.



You can then set a budget for each campaign and costa rica telegram data register ads and keywords to deliver those ads in ad groups.


To advertise, you need to set up at least one campaign and ad group .



First, log in to your Google Ads admin page, click on "Campaigns" on the left, and then click on the blue "plus button."


And then,

New Campaign
Load campaign settings
You will be presented with the following options, so select "New Campaign" to proceed.


You will then be taken to a screen asking you to select your campaign goal.


Sales Promotion
Generate leads
Website Traffic
Compare products and brands
Brand awareness and reach
App Promotion
Increased store visits and sales
Create a campaign without a goal
From there, select your goal.



When delivering this ad, by setting a goal, functions to achieve that goal will be displayed and it will be easier to set up the ad, so be sure to select an item that is closest to your goal .



If you want to get people to purchase a paid product, select "Sales Promotion." If you want to acquire customer information such as email addresses, seminar applications, or inquiries, select "Lead Acquisition."



If you want to increase visits to your webpage, choose a goal that closely matches the ads you serve, such as "Website Traffic."


Next, you will be asked to "Select campaign type," so select the type of ad you want to run .

search
P-PAX
display
shopping
movie
Find
You can choose from the options above, but since this is a search ad, select "Search."

When you select "Search," you will be presented with the following options: "Choose how you would like to achieve your goal." Please choose the option you prefer.

Access to the website
Number of calls
Visitors to your store
Download the app
Depending on the items you select, the campaign settings and functions to achieve your goals will be automatically optimized , but there is no need to make any special settings here.



Then enter a name for your campaign.



The campaign name is basically just for management purposes, so it is fine to choose a name that is easy to understand for management purposes.

Search advertising is generally managed in two major categories: campaigns for branded keywords, such as natural searches that involve searches of the brand name, your company's service name, or company name, and "general keyword campaigns" that include general keywords, such as Facebook ads or YouTube ads.

Therefore, it will be easier to manage if you set the campaign name to something like general keywords or branded keywords.



There are no specific rules, so choose a campaign name that is easy for you to understand .



Once you have entered your campaign name, click on the blue "Continue" button in the bottom right .

A screen titled "Price Setting" will then appear, where you can start by setting the price.