Segmentation of the target audience

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Just a couple of years ago, few people had a vague idea about it. But the good news is that the situation is changing. Life insurance (LI) is the protection of the property and financial interests of the policyholder in the event of an insured event: Fatal outcome. Diseases. Injuries.

Disability. In the event of death, the insurance shareholder data company's (IC) payment is received by the beneficiary specified in the contract. Most often, this is the spouse, children or other close relatives. There are also policies where the insured event is survival to a specific age. If a person has successfully lived to the age specified in the contract, he is paid funds.


As a rule, these are insurance premiums and the amount accumulated thanks to investments made by the insurance company. After all, life insurance is characterized by a long term - the policy can be issued for years. Naturally, during this time, the funds do not lie as dead weight, otherwise they will be devalued by inflation. The insurance company invests them in reliable financial instruments. Most of the profit is transferred to the client. As for short-term offers, the policy is usually issued for a year. You should not expect investment income, only insurance payments. But fixed-term contracts are concluded without expecting a significant increase in capital.