How to Play on Clients' Fears

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When you play on the client’s fear, this, of course, increases the CTR of advertising campaigns and engagement, the main thing is not to overdo it, because then you risk acquiring a negative connotation for your brand.

We have all seen such ads and know what they look egypt mobile database like. Here it should be taken into account that such ads should be used if you are not yet familiar with them in principle.
Let's make it simpler and use an example. We take and put a pixel from Facebook on the site and create a scary ad and send traffic to the site! Voila! We get a retargeting base quickly and instantly!

Let me show you in a picture how people actually see advertising.

How a person sees advertising on the Internet
How a person sees advertising on the Internet
The use of adblock has increased greatly in recent times and thus there are more and more users in the world who prefer to hide advertising messages.

The first reason for us is that people do not like when their personal space is interfered with and their viewing of the news feed is interrupted. The second reason is the fear of viruses. The third is the long loading of sites for this reason.