The app will track information about you

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It is expected that less than 20% of users will give consent, which will ruin mobile analytics. Server-side Tagging A good alternative to cookies. If in their case the files are stored on the device, responding to the servers directly, then in the case of this technology a cloud server-intermediary is created, so that the chain acquires not two, but three links. Security is an important advantage of Server-side technology. Third-party servers will not be able to receive data from the intermediary cloud, since the logic used to transmit information will be limited to the user.

The method will also be useful if a specialist needs Luxembourg cell phone number list to extend the life of first-party cookies. To work with third-party cookies, end-to-end analytics will be needed , without which such "cookies" are incompatible with Server-side Tagging. What's the bottom line? It is no secret that today in the Internet marketing market some companies are fighting with others, trying to compete under the guise of caring about user privacy. In a few years, we will probably see the winner. But you don’t have to just wait, because it is worth developing your end-to-end analytics now.

For most marketers, accounts and tools that don’t belong to them serve as data storage. Therefore, it is important to simultaneously collect your own data from your own application or domain. To optimize analytics, you should collect more data: age, gender, IP address, monitor resolution, and many others. Once you have collected the information, cluster it and place it in a personal data storage. The main advantage of this approach is that no one can take away the information stored in this way. Let's take, for example, the simplest way to obtain important data - authorization on a website.