Affiliate programs involve collaboration between companies

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The role of any content in B2B is to demonstrate the capabilities of the product, show the expertise of the team and what benefits the client will receive from cooperation with the company.
Social media
While B2C companies post products and share promotions on social media, in the B2B segment, managing social media is a bit more difficult. It is important for companies to work on cases, publish reviews, share information that will demonstrate expertise and will be useful for the target audience. For example, people can read about discounts, business news, study reviews and results of current clients on social media.

You need to choose those social networks and messengers that are relevant to the target audience. This could be VK, Telegram, YouTube. Then think over a content strategy to publish materials that will be interesting to the target audience. Regardless of the scale of your company, a careful approach is required when planning a promotion strategy in social networks.

For example, in the Compass Telegram channel we share articles on communications and team management, videos, podcasts, books that help entrepreneurs manage their own business:


If appropriate, companies post jokes and memes on social networks, share germany phone number list knowledge, team experience, create bright and recognizable visuals. For example, cards are popular now - pictures that help visualize information so that it is easier to perceive. If you want, you can post circles - record videos from employees or attract people with gamification - games, quizzes.

People, for example, can be led to social networks from the site. Here's how we do it, adding such inserts to articles:

If you are involved in sales or project management, you can learn more about sales and management tools in the Telegram channel "Business" . We suggest subscribing to receive useful materials for entrepreneurs.
Affiliate programs
to advertise partners. The benefit of such promotion is that several companies can team up and launch joint webinars, events, and marketing campaigns.

Attracting new clients is free, as companies work on a barter basis, i.e. they simply advertise each other's projects or goods. This helps reduce advertising costs and increase the client base of all partners.

PR
The more media mentions a business has, the higher the probability that the target audience will learn about it. It is necessary to choose the right advertising platforms. These can be specialized media or popular online publications. You should always have a complete list of such platforms.

For example, if a company needs to sell agricultural transport, it is worth publishing materials about it on specialized platforms: "Agrarnaya Nauka" or Agro XXI, in the magazine "Selskokhozyaystvennye Vesti". You can also publish in multidisciplinary media: "Kommersant", "RBC", RG RU. At the same time, regular study of such publications will help to track industry news.