5 PRINCIPLES OF COMPLETE TRAVEL

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Full Journey is a sales and marketing approach where every consumer decision matters. Image: @pikisuperstar
In e-commerce, Full Journey or Complete Journey is the name of a sales approach in which brands take into account consumer decisions to act in a personalized way at each stage of the Customer's Journey.

Just to remind you, the customer journey is albania number data up of four stages . The first is the Awareness stage, where the consumer tries to find out whether or not they have a problem that needs solving. The second is the Consideration stage, when they already know they have a problem and start researching possible solutions. In the third stage, the Intention stage, the consumer starts comparing products to see which one has the best cost-benefit ratio. And finally, in the fourth stage, the Decision stage, is when they decide and make the purchase.

In the Full Journey approach, retailers like yours intensify the monitoring of consumer behavior at each stage and, therefore, are able to provide more personalized communication, which surely sells much more.


The Complete Trip is based on the following factors:

1 – Every interaction is important:
To understand problems and solutions, consumers go online to ask questions. They usually use terms like “what is”, “how”, “where”, “when”, “why”, “benefits”, etc. Therefore, your content must support each of these interactions;