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Gender gap: e.g. copywriters, copywriters, copywriters
The gender gap method is characterized by the use of special characters . These create a pause between words and are intended to include all existing gender identities. This way, everyone is considered and no one is left out. The problem with the gender gap method is that not all special characters are barrier-free . This could cause people who rely on screen readers to have problems understanding. However, unlike the asterisk or the previously mentioned internal I, the colon is recognized by screen readers. This makes the colon the ideal spelling.

Gender-neutral formulations: e.g. end of text
The gender-neutral formulations are an elegant method of avoiding the gender issue. They are not gender-related and therefore do not exclude anyone. This method is a good compromise, but gender-neutral language cannot be applied canada whatsapp number data to every term. You also thought of the end of a text first, right?

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That’s why gender-neutral language makes sense!
So what makes gender-sensitive SEO so useful?

On the one hand, all people are actively addressed. This gives you the opportunity to expand your target group . If the version gendered with a colon contains the full male term, as in the term copywriter:in, both forms are recognized by search engines like Google and people find it easier to find your website under these terms . Here is an example to illustrate the whole thing better for you: